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Is Iberia bound for a strategic renewal to become more competitive?

Madrid, Spain - Board and experts would think it necessary to face then rising fuel cost and the low-cost carriers' competitiveness

While traditional carriers such as Lufthansa, Air France and British Airways show improvements despite their rising fuel cost and the strong low-cost carriers’ competitiveness in Europe, Iberia have to come to grips with a performance that its own representatives would consider as a disappointing one during the first half of this year, and always for the same causes above mentioned. The Spanish airline w...

AVIONEWS - World Aeronautical Press Agency - 126190

AVIONEWS - World Aeronautical Press Agency
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