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Virgin Atlantic's Premium Economy
London, United Kingdom - A GBP 2m campaign
![](https://www.avionews.it/layout/elements/default.jpg)
Virgin Atlantic aims at the "Fourth Class", i.e. the Premium Economy that many airlines offer on their airplanes. The carrier owned by Sir Richard Branson proposes new in-flight leather seats and menu in this class, which will be promoted in UK through a GBP 2m campaign. This fourth class is the second class indeed for many, as several carriers cancelled their First Class maintaining an only elite...
AVIONEWS - World Aeronautical Press Agency - 69034
AVIONEWS - World Aeronautical Press Agency
AVIONEWS - World Aeronautical Press Agency