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BA adapt itself to the low-cost strategies
London, UK - If there's not revenue it has to be cut the costs

The example of the so-called "low-cost" airlines is considered winning by many analysts, and however the performances recorded in the last years can confirm this view. Sure great merits have to be recognized to those pioneers of the new way to fly with no-frills (as sometimes they're nicknamed), audacious premonitory of a strategy at which now may operator look with more and more decided interest...
AVIONEWS - World Aeronautical Press Agency - 41400
AVIONEWS - World Aeronautical Press Agency
AVIONEWS - World Aeronautical Press Agency