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TTG (5): il progetto VentaPoint

Riva del Garda, Italia - Valorizzazione degli agenti per i Viaggi del Ventaglio

Stefano Colombo, vicepresidente del gruppo Ventaglio, ha illustrato il progetto VentaPoint: un piano flessibile per l'integrazione con il trade. Quattro le aree di collaborazione: marketing, marchio, prodotto e formazione. "Dalle 5500 agenzie - ha sottolineato Colombo - presenti in Italia nel 1996 siamo passati a 8000 nel 2001. Nello stesso tempo sono diventate 2500 le agenzie affiliate a network...

AVIONEWS - World Aeronautical Press Agency - 34724
Roma, Italia, 10/14/2002 16:37
AVIONEWS - World Aeronautical Press Agency

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