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Customer fidelization programs for low-cost airlines

Canberra, Australia - According to a research by IdeaWorks

Australian IdeaWorks Company has made a marketing research on travel habits of air passengers in the world, reporting that many low-cost airlines have started some services and initiatives in order to fidelize with frequent flyers and draw the attention mostly of business travellers. Germanwings, for example, has activated the Boomerang Club programme, through which members get special facilities in...

AVIONEWS - World Aeronautical Press Agency - 145692

AVIONEWS - World Aeronautical Press Agency
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