ITA Airways, the Italian reference carrier, is participating for the first time in the "Arabian Travel Market" (ATM) 2025, one of the leading global events for the travel and tourism industry.

The event at the Dubai World Trade Centre takes place from April 28 to May 1, 2025. It is exhibiting in the Italy Pavilion, Hall 6 - stand EU6250, hosted by ENIT – the Italian National Tourism Board, joining key players to showcase the excellence of Made in Italy and promote global connectivity. The airline’s International Sales team is attending the event to engage with industry stakeholders and partners.

Its presence at the 2025 edition of ATM in Dubai underscores its continued investment in enhancing connectivity to the Arabian Peninsula, strengthened by the launch of its Rome-Fiumicino/Dubai flight in October 2024. Departing from ITA Airways’ 5-Star Skytrax hub at Rome-Fiumicino Airport, this route marks the carrier’s first direct connection to the United Arab Emirates and represents a strategic milestone in the expansion of its intercontinental network. 

It is operated with the state-of-the-art A-321neo, the first narrow-body aircraft in the ITA Airways fleet configured with three travel classes: Business Class, Premium Economy and Economy Class. 

In addition to Dubai, the carrier expanded its network in the Arabian Peninsula in 2024 with direct routes from Rome to Riyadh and Jeddah, further reinforcing its commitment to connecting Italy with key global markets across both leisure and business travel segments. Both routes are also served by the A-321neo aircraft. Responding to growing demand, the airline is increasing its Rome–Riyadh service from 5 to 6 weekly frequencies during the current Summer season. The Rome–Jeddah route operates with three weekly flights. Comprehensive regional connectivity is also supported by code-share agreements with leading Middle East carriers. 

ITA Airways’ participation in the event provides an opportunity to strengthen relationships with key industry stakeholders and reinforce its strategy focused on network development, sustainability, and premium customer experience. 

In the current Summer season, ITA Airways is flying to 59 destinations, including 16 intercontinental, 27 international, and 16 domestic routes. Seasonal Summer routes will also connect Rome-Fiumicino and Milan-Linate with popular Mediterranean destinations, such as the Balearic Islands (Ibiza, Majorca, Menorca), Greek islands (Rhodes, Heraklion, Corfu, Zakynthos, Kefalonia), and the Italian islands of Lampedusa and Pantelleria. Starting March 30 its passengers also benefit from connections to over 100 additional destinations through code-share agreements with five Lufthansa Group carriers: Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Air Dolomiti.