Starting on February 15, ITA Airways will introduce the “Inspired by Alitalia” sticker on three new generation aircraft in its fleet. 

After being announced on September 27, 2024, and gradually rolled out across strategic touchpoints such as the app and website, the carrier has decided to pair this expression with its brand as a declaration of deep gratitude for a history that the airline is proud of.

The first aircraft to sport this phrase on its livery will be a state-of-the-art A-350, which operates on long-haul routes, and it will debut on Saturday, February 15, 2025, flying on the Rome-Fiumicino/Tokyo-Haneda
route. In the 2025 Summer season, “Inspired by Alitalia” will also be showcased on two more aircraft, an A-321neo, used for medium-haul routes, and an A-220/100, primarily operated on short-haul flights. 

In this way, the carrier continues to work towards being the airline of choice for those not only wishing to fly to Italy but also carrying Italy in their hearts. The Alitalia brand, a key asset owned by ITA Airways, honors the history of aviation and the country with its pioneering excellence in air transport. Through this concrete and ambitious project, ITA Airways aims to associate the Alitalia brand with its own distinctive “ITA Airways” logo, reinforcing its values of excellence in air transport that are universally recognized worldwide.