The International Air Transport Association (IATA) expressed disappointment with the New Zealand Government's decision to increase the International Visitor Conservation and Tourism Levy (IVL). 

The recovery of the New Zealand aviation market currently lags behind major markets such as Australia, Canada, France, Spain, the UK, and the US. These markets have either recovered to pre-pandemic passenger levels or will achieve full recovery in 2024. Thailand, for example, scrapped plans for a tourism tax on air travelers in June to encourage tourist spending in other areas. 

During the public consultation process for the IVL, IATA had provided a submission urging that the IVL not be increased and also noted that the government did not indicate how the funds collected by the IVL will be allocated.