ITA Airways launched its non-stop service between San Francisco and Rome. The inaugural flight, AZ 641 connecting the two cities departed on July 1 at 3:15 pm from San Francisco International airport and was operated with an A-350, ITA Airways' flagship aircraft.

To celebrate the launch of the new intercontinental route between North America and Italy, a ribbon-cutting ceremony was held at the departure gate in San Francisco, in the presence of Emiliana Limosani, Chief Commercial Officer ITA Airways and CEO Volare, Pierfrancesco Carino, Vice President International Sales ITA Airways, Massimo Allegri, Regional Manager Americas ITA Airways, Kevin Bumen, Chief Financial and Commercial Officer San Francisco International Airport, Sergio Strozzi, Consul General of Italy in San Francisco.

"The new connection to San Francisco further enriches the intercontinental network of ITA Airways, which is one of the Company's main assets -said Emiliana Limosani, Chief Commercial Officer of ITA Airways and CEO Volare- With the launch of this new destination, the second in California and the sixth in North America, we consolidate the Company's expansion towards the US market, which the first international market for ITA Airways. The multiple services from Rome-Fiumicino hub connecting to New York, Boston, Washington, Miami, Los Angeles, and the newly opened San Francisco will allow us to be the reference carrier from the United States to Italy and via Rome to Europe and the Mediterranean for the Italian community, the international business communities in North America as well as the major communities in the Mediterranean region".

 The new San Francisco International Airport/Rome-Fiumicino flight will operate from 1 July to 30 July 2023 with 3 weekly frequencies departing every Tuesday, Saturday and Sunday at 3:15 pm and landing in Rome-Fiumicino at 12:05 pm local time the day after. Return flights from Rome-Fiumicino will be departing at 9:35 am to land in San Francisco International Airport at 1:15 pm, local time.

In the peak of the Summer season, from 2 August to 30 September, the route will be operated with 5 weekly roundtrip flights every Wednesday, Thursday, Friday, Saturday and Sunday, while in October operations will be on Wednesday, Friday and Sunday.

 San Francisco is a destination registering a significant amount of leisure traffic and an increasing weight in terms of business travel and high yield leisure. 

In opening this new North American route, ITA Airways met the high demand and expectation of its customers, who immediately responded positively to the launch of a direct flight between San Francisco and Rome, determining a promising performance as of July, first month of operations.

For the launch of the new non-stop flight, the carrier has also developed a dedicated social communication campaign which builds on a simple preposition: when people want tips for their new trip, they ask questions on Google. A few experts from the two cities will be providing answers to travellers’ most asked questions. These are local influencers from Rome and San Francisco – lovers and experts in different areas of interest including Francesco Panella, Max Mariola, Giulia Latini, Alex Di Giorgio and Matteo Acitelli for tips related to Rome, and Geloy Conception, Violet Witchel and Kara Harms for tips on San Francisco.

For ITA Airways, 2023 is the year of the big investments in the intercontinental market with the launch of new direct flights from Rome-Fiumicino not only to San Francisco, but also to Washington (opened on June 2nd), and Rio de Janeiro that will be launched in October. ITA Airways' expansion on long-haul routes is one of the key pillars of the Italian flagship carrier's strategy since it drives profitability while simultaneously increasing medium and short haul load factors, contributing to the optimization of its performance. 

The United States is the first international market for ITA Airways and the most strategic one after Italy, as well as the country with the highest number of citizens of Italian origins. Therefore, direct flights from North America to Italy are not only means for leisure and business travel but also “bridges” connecting the broader Italian community in the US.

With direct flights connecting Rome-Fiumicino to New York, Boston, Washington-Miami, Los Angeles and San Francisco and Milan-Malpensa to New York, ITA Airways aims to become the preferred carrier between North America and Italy and, via Rome, to the rest of Europe and the Mediterranean. In addition, with the new destinations opened this Summer from Rome-Fiumicino to Washington and San Francisco, the Company will operate 122 weekly roundtrip flights between North America and Italy in the height of the Summer season. 

Beside the new long-haul routes, new ITA Airways contents for the Summer season include a new business class menu on board all ITA Airways intercontinental flights departing from Italy, which is signed by Chefs Alfonso and Ernesto Iaccarino of the 2-Michelin starred Don Alfonso 1890 Restaurant. A cuisine that mirrors a new philosophy rooted in the centuries-old food culture and traditions of the Sorrento Peninsula and the Amalfi Coast, while the new menu celebrating the summer season, pays tribute to Italian cuisine and honors the Mediterranean food heritage.

Tickets for all its new flights can be purchased through the ITA Airways sales channels, on its official website and via the company's call-center, travel agencies and airport ticket offices.