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Who determines the prices of airline tickets

Mechanism by which aircarrier set fares helps consumers find cheap flights

Understanding how air carriers set ticket prices can help consumers determine when and how to seek out the best deals, thereby booking flights at truly affordable prices. The first lesson to begin effectively tracking a flight is this: you need to plan ahead, because fares change dramatically from the time they're initially set until the flight departs."Airfares can change 10 times a day and much more...

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AVIONEWS - World Aeronautical Press Agency