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New business strategy at the carrier Gol Linhas Aereas Inteligentes

Brasilia, Brazil - The airline reduced fares by as much as 56 percent

Brazilian airline Gol Linhas Aereas Inteligentes announced that it cut ticket prices by as much as 56 percent amid an aggressive strategy which aims to capture market share from its domestic rivals. "Our expectation is to build market by increasing the number of flights or by substituting bus travel with air travel", Vice-President of marketing Tarcisio Gargioni seems to have claimed in a statement....

AVIONEWS - World Aeronautical Press Agency - 115790
Rome, Italy, 03/08/2005 14:12
AVIONEWS - World Aeronautical Press Agency

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