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AVIONEWS at forum on: "The airport cities, the new role of the airports in the economy of the area" (9). The second part of Riggio's speech

Rome, Italy - "It is necessary finding new marketing strategies"

"There are plenty of new opportunities for airports to provide non-aviation services: to succeed this new challenge means making use of creative thinking in finding new marketing strategies", Professor Riggio said. "That’s the way which will lead us to build a new conception of airports, that is airport cities". Enac plays a central role in the development of an integrated airport system as Civil A...

AVIONEWS - World Aeronautical Press Agency - 113999
Rome, Italy, 02/10/2005 17:36
AVIONEWS - World Aeronautical Press Agency

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