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British Airways promotes its biggest communication campaign for a decade

Rome, Italy - Substantial investments in products and services towards customers

British Airways launches its biggest brand advertising campaign for a decade to coincide with a five-year programme of investment, equal to GBP 5 billion, for the benefit of customers. The campaign, through media channels (TV, newspapers and on-line), showcases the airline’s heritage and highlights the characteristics that make the carrier special, is read in a press release: decades of flying k...

fra/pec - 1134069

AVIONEWS - World Aeronautical Press Agency
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