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Lufthansa cambia la sua strategia in Italia

Milano, Italia - Il brand Lufthansa Italia, lanciato nel 2008, sarà mantenuto fino al 29 ottobre 2011

Lufthansa sta rimodellando la sua presenza nel mercato italiano con lo scopo di concentrarsi sul proprio posizionamento nel Paese. Pertanto verrà ottimizzato l'attuale allineamento di Lufthansa in Italia con il proprio core brand Lufthansa, Lufthansa Italia e Air Dolomiti, la compagnia aerea regionale. Il brand Lufthansa Italia, lanciato nel 2008, sarà mantenuto fino al 29 ottobre 2011, fine dell'orario e...

fra/pec - 1129962
Roma, Italia, 05/23/2011 21:10
AVIONEWS - World Aeronautical Press Agency

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