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Seat-back advertising for Wizz Air

Vecses, Hungary - The revolutionary initiative to generate non-ticket revenues

The Hungarian airline Wizz Air announced today a new initiative to generate revenues without influencing ticket fares: Seat-back advertising. Thanks to an agreement with OnBoard Media Group, in fact, the low-cost carrier paves the way for what might become a true revolution in airline cabins' design. "In today’s world economy -Abran Gyorgy, Chief Commercial Officer of Wizz Air, explained- every a...

AVIONEWS - World Aeronautical Press Agency - 1109493
Rome, Italy, 09/28/2009 11:42
AVIONEWS - World Aeronautical Press Agency

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