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Parternship strategica fra Autogrill e McDonald's in Francia per punti vendita autostradali

Marsiglia, Italia - L'intesa prevede opportunità di ingresso del marchio anche negli aeroporti

"Autogrill e McDonald’s hanno siglato una partnership esclusiva per l’apertura di ristoranti McDonald’s nelle aree di servizio autostradali gestite da Autogrill in Francia. L’intesa, che rientra nell’ambito delle strategie di sviluppo dei due Gruppi, prevede la valutazione di opportunità d’ingresso del marchio McDonald’s anche negli altri canali di attività di Autogrill in Francia, quali aeroporti...

fra/pec - 1102649
Roma, Italia, 04/09/2009 11:51
AVIONEWS - World Aeronautical Press Agency

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