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British Airways and the new brand for the all-business connections
London, United Kingdom - The activities should start in mid-year

The details of the British Airways new brand for the sector of the all-business connections, that should start in mid-year, will probably be disclosed by next week. According to the BA CEO, Willie Walsh, the project is known as "Project Lauren" and should carry out the direct connections to one US city (probably New York) and to some European airports (outside the UK): Milan and Rome are among candidates...
AVIONEWS - World Aeronautical Press Agency - 1084085
AVIONEWS - World Aeronautical Press Agency
AVIONEWS - World Aeronautical Press Agency