Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service
AirAsia sponsors the Formula One team Williams
Kuala Lumpur, Malaysia - A key strategy to reach new markets
The Malaysian low-cost airline AirAsia yesterday announced a three-year partnership withe the British Formula One team AT&T Williams. In addition to Manchester United, in fact, the Malaysian carrier has chosen to win new markets through the sports world. The airline brand, in fact, will be displayed on the helmets of Nico Rosberg and Alex Wurz, and on the nose of the cars. The airline's CEO...
AVIONEWS - World Aeronautical Press Agency - 1072132
AVIONEWS - World Aeronautical Press Agency
AVIONEWS - World Aeronautical Press Agency