Julia Hillenbrand has been appointed as the new Vice President Sales EMEA Lufthansa Group Airlines. She is taking over the responsibility of all commercial and sales activities of all Lufthansa Group airline brands across all European countries outside the home markets, the Middle East region and Africa (EMEA). In addition, she and her teams manage and develop the global sales programs and the sales communication of the group worldwide. 

She succeeds Lorenza Maggio, who has been appointed to the Board of Directors of ITA Airways (see for details AVIONEWS).

Julia Hillenbrand looks back on an extensive and successful international career within the Lufthansa Group. Since 2022, she is responsible for brand and customer experience of SWISS. Between 2019 and 2022, she headed the sales division, initially for Spain & Portugal, and later for Western Europe as Senior Director Sales Western Europe. Prior to that, she had different managing positions, a regional role as Director SalesProducts & Programs Asia Pacific in Singapore and leading the SWISS marketing and pricing team in London. She was born in Germany, and holds a degree in International Business. She has lived in eleven countries and speaks six languages, including English, Spanish, Portuguese and French.