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United States: Loyalty programs worth 200 billion

The value of the top five loyalty schemes according to a recent study

The value of the top five air carrier loyalty programs is worth 200 billion dollars. The commercial ventures of US companies dominate, which in some cases have become the most profitable assets of airline companies. This is what emerges from the data of a report recently published by the consulting firm "On Point Loyalty".Here is the ranking of the highest-paying programs based on estimated value in...

Gic - 1249390

AVIONEWS - World Aeronautical Press Agency
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