Empresa Ecuatoriana de Aviación, better known as Ecuatoriana, was Ecuador's national airline. Founded in 1957 and active until 2006, it could have as its new commercial slogan the title of a Stephen King novel, “Sometimes they come back”. 14 years later, everything could be ready to brush up on the brand and take advantage of a new name, namely Ecuatoriana Airlines. The indiscretion was made public toda...