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Air India: advertisements on its aircraft to mobilise revenues

Delhi, India - "The concept is quite old and we were pioneers in it"

Air India, the Indian flag carrier, is facing a challenging year due to its financial condition. As reported by many press agencies, the carrier is reeling under accumulated losses and loans of around USD 12 billion. According to many sources, the company is currently planning to paint advertisements on its airplanes. "We have plans to allow advertisers to put up ads on the aircraft. Ads can be...

AVIONEWS - World Aeronautical Press Agency - 1144740
Rome, Italy, 08/27/2012 13:55
AVIONEWS - World Aeronautical Press Agency

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