Do you want to access to this and other private contents?
Log in if you are a subscriber or click here to request service
British Airways promotes its biggest communication campaign for a decade
Rome, Italy - Substantial investments in products and services towards customers
British Airways launches its biggest brand advertising campaign for a decade to coincide with a five-year programme of investment, equal to GBP 5 billion, for the benefit of customers. The campaign, through media channels (TV, newspapers and on-line), showcases the airline’s heritage and highlights the characteristics that make the carrier special, is read in a press release: decades of flying k...
fra/pec - 1134069
AVIONEWS - World Aeronautical Press Agency
AVIONEWS - World Aeronautical Press Agency