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Virgin Atlantic launches a campaign against BA/AA alliance

London, UK - Richard Branson's protest becomes a public battle

Richard Branson, president of the Virgin Group which controls Virgin Atlantic, changed its protest against the possible alliance between British Airways (BA) and American Airlines (AA) into a proper public advertising campaign. In the ads its written: "No Way BA/AA". Then two quotes of former AA president and CEO Bob Crandall are reported, one recalling when he was still in role ("We believe this...

AVIONEWS - World Aeronautical Press Agency - 1104693
Rome, Italy, 05/19/2009 15:46
AVIONEWS - World Aeronautical Press Agency

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